Shaping product direction in ambiguity

I'm a Product Designer with 19+ years in digital design, including 12+ years focused on product design across marketplaces, fintech, streaming, retail automation, and AI-native platforms.

My work sits at the intersection of product strategy, systems thinking, and interaction design, helping organisations frame ambiguous problems, align stakeholders, and turn complexity into meaningful business outcomes.

Today, my work focuses on high-ambiguity product challenges, experience architecture, AI-native products, design systems, and the strategic decisions that shape products long before they reach the interface.

Recently relocated to London while continuing to work remotely with GetNinjas. I enjoy connecting with people building ambitious products, exploring AI, and solving complex product challenges.